Every year at the International Women’s Day, Women In Tech is coming to Stockholm. At the event, you get to listen to some of the world’s most talented women discussing their success stories in business, technology and digital transformation. Basefarm attended the event to hear about the latest trends in the tech industry and what buzzwords to look out for during 2019. Here are the most important takeaways:
1. What are the key trends in the tech industry?
Big Data and digital privacy – One word that many of the speakers highlighted, that can be applied to all industries, was digital privacy. Consumers are becoming more aware of their digital footprint and the way companies use data, meaning that they are more careful than ever. But instead of letting this turn towards you and your company, you can create trust with your Big Data. Be transparent, store your data in a secure way and let the customers know why you are collecting their data and what they will get back from it. This will generate a win-win situation and create a better user experience.
Here is a blog post where you can read more about data privacy, GDPR and how to create customer trust trough data – Tick the box on gdpr or go above and beyond?
2. What was everyone talking about at the event? (what were the buzzwords)?
Using Artificial Intelligence (AI) and machine learning in a smart way – Many of the speakers talked about Artificial Intelligence (AI) and its wide opportunity. As you may know, AI is not a new phenomenon. It has actually been around for several years. However, there has been a rising trend for companies to implement Artificial Intelligence and Machine Learning in their digital strategy for the last couple of years. And now when the hype is over, companies need to start using it in a smart way to exploit its full potential.
If you want to learn more about AI you can read our blog post “3rd wave AI tools evolve for solving real world problems” HERE
Other buzzwords worth mentioning are VR and how it can change the world, the opportunity in CivTech and technology’s impact on the climate.
3. Tell us something you learned at the event? (three key findings?)
• Think outside the box when it comes to digital transformation and technology.
• The importance of having a diverse team to understand the problem from different angles. Use help from experts if needed.
• Always stay updated, things are moving fast in the digital world.
Author: Linnea Jonsson, Marketing Assistans, Basefarm
Linnea is a part of Basefarm’s marketing team. She has a passion for the digital world with the mission to help more companies understand the importance of digital transformation and how it can create new opportunities for an organisation.