Get ready for Black Friday 2018 -23rd of November is just around the corner!
Yes it seems really early, but if you want to be prepared for the biggest sale of the year, you need to get your skates on. The success of a massive sale opportunity like Black Friday is all in the preparation.
Last year leading Swedish retailer Nelly and Basefarm started their prep work in May and were so well prepared the IT department was playing Counterstrike on the actual day.
This is how they did it:
Load tests – simulations of the anticipated market activity and visitor behavior
Load balancing – the load tests identified the need to make some changes in the load balancing. The physical servers that were already in place were supported by a cluster of virtual servers, as well as more physical servers, during this period.
A temporary expansion of its web front environment through an increased number of memcache
Improvements to the program code in order to optimize response times