Defining digitalization: digital development, not digital transformation

Digital transformation is a term widely used and disputed in the media, at events and on forums. It is a strategic imperative – “we finally have to…” – that in reality is still progressing at a slow rate and unguided, is being approached half-heartedly or is “still asleep”. That is the unanimous opinion. The reason for this non-development is often a foggy or simply non-existent understanding of the necessities and opportunities involved. What is digital transformation? And what is it not? Why is just talking about it not enough? Here is clarification and a definition.